Stories that make
people hungry
to go
From Saigon to Scandinavia, I've spent years telling stories through food and journey. I work with food, travel, lifestyle, and product brands that need content that feels like a real recommendation because that's the only kind people actually trust.
Content with a
strategy behind it.
Good content isn't just pretty — it has to do something. Every collaboration I take on follows the same approach: understand your audience, tell an honest story, and put it exactly where the right people will find it.
01
Know the audience
Before I shoot a single frame, I want to understand who we're talking to. A neighbourhood café in Saigon and a boutique hotel in Da Lat speak to different people — and the content should feel that way too.
02
Tell a real story
I don't do scripted or staged. The best-performing content I've made has always been the most honest; the atmosphere of a room, the first bite, the thing that surprised me. People can feel the difference.
03
Show up on the right platforms
A long-form blog post builds trust and SEO. A TikTok video creates discovery. An Instagram carousel converts browsers into visitors. I think about which format serves your goal; not just what's easiest to make.
04
Make it evergreen
The content we create together should keep working long after it's published. I write with SEO in mind and shoot with reuse in mind so your investment has a longer tail than a single post's lifespan.
05
Amplify across channels
A restaurant review doesn't just live on my blog. It gets shared across Instagram, TikTok, and my Youtube; reaching different parts of my audience at different times, in different ways.
06
Measure and learn
After every campaign I look at what worked; the views, saves, comments, and clicks. For longer partnerships, I share this with you so we can keep making the next piece better than the last.
"The goal is never to sell. It's to make someone feel something — and let that do the selling."
This is how I've built an audience that actually trusts my recommendations. When I say a restaurant is worth visiting or a product changed how I travel, people believe me — because I've never said it unless I meant it. That trust is what I bring to every collaboration.
Stories I've
already told.
A few examples of what we can create together — real campaigns, real results.
A title that captures the story
A 2–3 sentence description of what made this collaboration special — the brief, the vibe, what you were trying to achieve together. Keep it warm and specific.
What I delivered
1 × long-form blog review · Instagram carousel · TikTok video · Story series
200K
VIDEO VIEWS
2K
BLOG READS
50%
ENGAGEMENT RATE
A title that captures the story
A 2–3 sentence description of what made this collaboration special — the brief, the vibe, what you were trying to achieve together. Keep it warm and specific.
What I delivered
1 × long-form blog review · Instagram carousel · TikTok video · Story series
200K
VIDEO VIEWS
2K
BLOG READS
50%
ENGAGEMENT RATE
